About us

Our Beginning

Some stories begin with a dream.
Ours began with our vision.

In 2000, we opened a small boutique on a quiet street in Charleston, South Carolina — with little more than determination, a handful of handmade racks, and a deep love for timeless style.
That small beginning would soon grow into something far more meaningful: a place where women came not only for clothing, but to feel seen, valued, and beautiful.

A Boutique Built on Sisterhood

As sisters, we brought together our different strengths — fresh energy, new ideas, and the same devotion to creating clothing that celebrates women as they are.

Together, we turned our tiny neighborhood shop into a space filled with warmth, laughter, and confidence.
What started as a boutique became a community of women supporting women, one conversation and one piece at a time.

Timeless Style, Crafted with Care

From the very beginning, quality and authenticity have been at the heart of everything we do.
We select fabrics that feel as good as they look, pay close attention to every detail, and collaborate only with makers who share our passion for excellence.

Each design is created to be timeless — pieces you’ll return to season after season, because they make you feel effortlessly yourself.

A Legacy That Lives On

More than two decades later, that same spirit lives in every stitch, every collection, and every welcome we extend.

A lot has changed since 2000, but the heart of Martha & Louise Charleston remains the same:
a brand born from our dream, built with our vision, and dedicated to women everywhere.

We’re proud to celebrate over 25 years of fashion, sisterhood, and women supporting women —
and we’re truly honored that you’re part of our story.

With love,

Martha & Louise 🤍
Est. 2000